As a brand marketing consultant for FCL Management, I collaborated with their in-house teams to develop assets for FOUND Hotels, FOUND Study, and FCLM’s B2B offerings.

Highlights include:

Press releases and website copy for FOUND Study, FOUND Hotels, and FCL Management
FOUND Study’s first-ever student ambassador program
Visual content that highlighted FOUND Study Turtle Bay’s incredible student dorms and living spaces

Writing

I brought FCLM’s B2B and B2C businesses to life with copy that captured their thoughtfully designed spaces and innovative approach to both hotel and student housing management.

Select work

FOUND Study Ambassadors

I developed FOUND Study’s first-ever student ambassador program to amplify their community-driven, amenity-rich housing. Ambassadors applied to represent FOUND Study online and on the property, posting regularly on social media, attending open houses, and hosting their own community events.

Program Development, Ambassador Vetting and Onboarding, Content and Program Management, Team Training

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Visual Content

FOUND Study’s largest New York City property, FOUND Study Turtle Bay, opened in fall 2023. I collaborated with FCLM’s Director of Marketing and a visual content team to showcase the spaces and student life through vibrant lifestyle photography. These photos are used across FOUND Study’s website and marketing materials.

Shot List, On-Set Management, Proof Selection