In a world of opaque acronyms and processes, Capitalize has transformed one of retirement saving’s biggest hurdles—the 401(k) rollover—into a seamless, transparent experience.
I collaborated with the Capitalize team to expand their social media presence, translating their updated approach to retirement savings into content that doubled their engagement rate and follower base.
Highlights include:
Consumer-facing social media posts that break down concepts like Roth IRAs and old 401(k)s into saveable, sharable content
Strategic research and strategies for new channels, including LinkedIn, YouTube, and Reddit
Collaborations with Capitalize’s content marketing team to promote research papers, directories, and long-form content on social media
Since working with Raleigh we've grown our social community by 2X. Her professionalism, creativity, and ability to handle things end-to-end have been pivotal in growing our social program. She's one of the top brand marketers I've worked with—I would highly recommend her to anyone looking for an expert.
— Mary Rykaczewski, Former VP of Marketing, Capitalize
