Brand Driven Content for
Growth Stage Startups

Where story meets strategy

With a finger on the pulse of what's happening and working across the web, I've spent the past 8 years helping growth-stage startups grow their brands through content.

I use my experience across social, long-form content, and creative campaigns to craft narratives for reach, engagement, and brand recognition.

Whether you’re looking to share expert-driven content, grow your brand ecosystem, or find a reliable writer who can bring your ideas to life—I’m your trusted expert.

How Can I Help You?

  • Define your goals, uncover gaps in your strategy, and identify opportunities to increase content ROI and impact.

    A content audit assesses your existing channels to answer questions like:

    • Are you publishing on the right platforms?

    • Do audiences have a clear picture of your brand, product, and POV?

    • What existing efforts could you amplify or tweak? Which efforts should you stop entirely?

    Includes a targeted competitor analysis, a complete assessment of your existing channels, and next steps for leveling up. + A few of my bright ideas!

  • A true content calendar isn’t just a schedule: it’s the strategic distribution of key brand messages through fresh, original content.

    Content calendars contain dozens of actionable ideas and can be created for single or multi-channel use.

    Hand off the calendar to your in-house creation team or work directly with me to bring it to life.

  • Turn a key story (a product launch, member testimonials, a brand activation) into a content ecosystem that engages your audience at every relevant touch point.

    Content packages typically include blogs, emails, and social posts. Flexible to your needs. Available ad hoc.

  • Bring an existing strategy to life with thoughtful and creative content written by an experienced storyteller. Tailored to your brand voice and specifications, and always delivered on time. 

    • SEO and LLM optimized blogs

    • SME-led content

    • Newsletters

    • Email campaigns

    • Social captions

  • What goals can content help your brand hit? 

    I’ve developed 360 marketing campaigns, visual content, and ambassador programs for high-growth startups across a wide range of industries. 

    Let’s see what we can dream up together!

Clients:

Hi, I’m Raleigh!

From 2016 to 2023, I led content, social media, and influencer programs at fast-paced, industry-disrupting startups.

In 2023, I left my full-time job to build my own business, helping marketing leaders develop content programs that drive brand affinity and crush business objectives.

I’ve worked with companies in real estate, hospitality, e-commerce, B2B SaaS, healthcare, fintech, and even solar energy. My ability to ingrain myself in any industry is driven by curiosity, research, and a “forever student” mentality. (That's also my favorite part about being a freelancer.)

When I’m not managing my Asana boards, you can find me in Brooklyn, New York, working on my newsletter, The Second Hand, writing short fiction, or hanging out with my cat, Birdy.

  • Proactive, responsive, and wildly talented, Raleigh is the kind of freelancer you want on your team. She always keeps a line of communication open and can make copy magic happen for ideas big and small.

    — Phoebe Dinner, Former Director of Brand Marketing, Modern Age

  • Since working with Raleigh we've grown our social community by 2X. Her professionalism, creativity, and ability to handle things end-to-end have been pivotal in growing our social program. She's one of the top brand marketers I've worked with—I would highly recommend her to anyone looking for an expert.

    Mary Rykaczewski, VP of Marketing, Capitalize

  • Raleigh's ability and enthusiasm to dive deep into a unique industry was truly impressive. Her creativity in developing both short and long-term social media strategies, coupled with her exceptional communication skills and presentation of new ideas, led to seamless collaboration and significant organic traffic increases for our brand.

    Kaivon Ahmad, Director of Growth Marketing, Soleeva Energy